Social media had quite the rough run in 2018. With data privacy scandals, algorithm changes, account weeding, and a whole slew of updates, social media networks caused quite the stir. And this 2019, it’s all about regaining footing from last year’s pitfalls and building upon the good that also came out of it. This means regaining trust, authenticity and focusing on personalization, engagement, visibility, and technological improvement.

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